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Pillow Talk: 4 Best Down-Alternative Pillows Customers Love

by Mitchell Chitiz |

Next in the Pillow Talk series, we will be looking at the four best Down-Alternative pillow options for retailers to stock and why customers love them so much. Down-Alternative pillows haven’t always been given the praise or attention they deserve in the past, but more customers are looking for these bedding products from both a sustainability and affordability perspective. 


So, what exactly are Down-Alternative pillows? 


These bedding products are synthetic-filled pillows that mimic the properties and luxurious quality of Down pillows. As customers are more interested in supporting brands that support sustainability and eco-friendly initiatives, it is important that retailers are catering to this target market too by offering sustainable bedding. 

Best Down-Alternative Pillows to Stock In-Store

The Down-Alternative bedding industry opened retail brands and their customers up to a whole new way of experiencing sleep. These products are ideal for any kind of sleeper, but especially for those who have allergies, or are considered a hot sleeper. With that said, some Down-Alternative pillows are better than others. Let’s have a look at some of the most popular options below. 

1. Bamboo Pillows


Bamboo pillows seem to be the new rage among customers that love their sleep. Considered a luxury bedding product, these pillows are known for their comfort and their health benefits. While these pillows are typically filled with another synthetic material such as polyester fibre, it’s the shell made with bamboo fibres that give these Down-Alternative pillows their naturally hypoallergenic and antimicrobial properties. 


Our Westex Bamboo pillow offers a soft textured cover made from bamboo fibres to provide a supportive and restful sleep. Filled with 22 oz of premium polyester, these pillows are the product of sustainable practices and environmentally-driven values. 


Why customers love bamboo pillows: One of the many reasons why customers choose to purchase a bamboo pillow is the fact that these products are naturally hypoallergenic. Bamboo plants contain antibacterial properties, and when used in bedding, these properties are intrinsically transferred into the pillow itself, making them perfect for those who have restless nights due to allergies. 

2. Silk Pillows


While every retailer has heard of silk pillowcases, pillows that are filled with silk fibres are yet another Down-Alternative pillow option that are being highly praised. These pillows are luxurious and offer the perfect mix between softness and support. 


As a material, silk is known for its breathability and cooling properties. Additionally, silk has moisture-wicking properties, making it great for helping customers stay dry and comfortable during the night. While you may be under the impression that silk-filled pillows can’t provide adequate support, this isn’t the case. These Down-Alternative provide a medium level of firmness giving them both a soft, yet supportive feel. 


Why customers love silk pillows: Not only are silk pillows quite fashionable but they are luxuriously soft for a lower price tag than other alternatives. Customers love these products for their cooling and hypoallergenic properties. 

3. Polyester Fibre Pillows


Polyester fibre is also another popular pillow fill, and some of the best Down-Alternative pillows are made using this material. Soft, breathable, and cuddly, these pillows are often praised for their ability to cater to all types of sleepers. 


An alternative pillow filling to cotton, polyester fibre (also known as poly fibre) is spun into lightweight fibres to create a soft and moldable pillow. While not as soft as Down, polyester fibre pillows are known for providing sufficient cushioning and pressure relief. Westex’s Premium Polyester Pillow is made using 100% poly fibre fill and is encased with 100% cotton to ensure added breathability. 


Why customers love polyester fibre pillows: Many customers chose a polyester fibre pillow when shopping for Down-Alternative bedding for a number of reasons: its price, ease of care, softness, and the temperature neutrality of the material. 

4. Microgel Pillows 



Microgel bed pillows are something of an all-purpose Down-Alternative bedding item: they’re soothing, comfortable, affordable, and hypoallergenic. Made out of synthetic fibres that are similar to silk, these pillows are as luxurious as high-end Down pillows. 


From a comfort perspective, microgel pillows retain their shape well over time and they are naturally hypoallergenic, making them a great choice for allergy sufferers. These Down-Alternative pillows are also simple to take care of: simply wash them on a delicate, cold cycle in your washing machine. No-fuss needed. 


At Westex, our Luxury Microgel Pillow offers undeniable comfort at a price point that caters to many customers. Encased in a 100% cotton, and a 300 thread count shell, this microgel-filled pillow is luxurious, hypoallergenic, and soft.


Why customers love microgel pillows: Many customers enjoy microgel pillows for the fact that they are allergen-friendly, easy to care for, and they are comfortable under the head. Due to the fact that microgel pillows retain their shape well over time, this cuts down on a customer’s pillow fluffing time. Additionally, they are as soft as other popular pillows on the market. 

Work with a Leading Down and Down-Alternative Pillow Supplier


At Westex, our company is a leading manufacturer and supplier of Down and Down-Alternative pillows for North America and beyond. We manufacture over 60,000 pillows per week in our Toronto-based production facility. Our Down-Alternative bedding range uses various fills including bamboo, poly fibre, recycled microgel and more. 


For more information on our product or to organize a tour of our facility, get in touch with our team today. 

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